I chose skateboarding which seemed consistent with what Ola stands for - transportation and more recently, sustainable transportation.
Also, since it was supposed to be a limited edition accessory, it made sense to go with something ‘chill’ and ‘cool’, like The Boring Company’s flamethrower.
This minimalistic style is something that a lot of electric vehicle companies associate with themselves. Also, the vibrant color geometric artwork was inspired by the kind of art one can find on trucks in India, giving the skate a more Indian touch.
For the process and other items that didn’t make it to the final design: