Problem Statement:

Ola is dropping a limited edition accessory (could be anything). You are the designers and storytellers on the brand team.
Choose the accessory you’d like to design.
Note: This was an assignment I worked on as part of BX Design Cohort 1.

My Solution:

I chose skateboarding which seemed consistent with what Ola stands for - transportation and more recently, sustainable transportation.
Also, since it was supposed to be a limited edition accessory, it made sense to go with something ‘chill’ and ‘cool’, like The Boring Company’s flamethrower.
 
notion image
 
This minimalistic style is something that a lot of electric vehicle companies associate with themselves. Also, the vibrant color geometric artwork was inspired by the kind of art one can find on trucks in India, giving the skate a more Indian touch.
 

For the process and other items that didn’t make it to the final design:

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